Making Kids Money Masters


REVISED Alex Brands Press Release

June 29, 2017

Press Release

Alex Brands® and Money Masters, Inc. Partner to Promote Financial Literacy for Children


Melville, NY, June 2017: Money Masters, Inc. has partnered with toy company Alex Brands® and developed a 16-page financial literacy booklet for distribution with a new financial literacy toy collection called Brainy Bucks™. The toy company is launching Brainy Bucks as a replacement of their previous toy brand, Zillionz™.

Money Masters, Inc. was contacted by Alex Brands to write a financial literacy booklet, which will be included in Alex Brands’ new packaging. The Money Masters™ booklets contain engaging financial content consisting of money advice, the history of money, fun activities, an allowance chart, and more for both kids and parents.

Karen Tenenbaum, cofounder of Money Masters, Inc. states, “I’m excited to bring a financial education component to Alex Brands new product line. Learning about money: how to save it, how to spend it, how to invest and donate it, at a young age, is critical to financial success as adults. We want kids to start young and Money Masters makes it fun.”

Taking place every year in New York, the Toy Industry Association’s Toy Fair, consists of play designers, toy innovators and industry catalysts. This event is key for any toy manufacturer or distributor aiming or continuing to be a part of the $26 billion dollar US toy market. Alex Brands launched their new Brainy Bucks line, highlighting the Money Masters’ booklet, at this year’s Toy Fair. Money Masters, Inc. and Alex Brands were highlighted in Toy Fair Trend Analysis in the Educational Fun category in WGSN, a marketing and trend analysis company.

About Alex Brands

The Alex Brands® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, Alex Brands offers toys for children of all ages. Brands include Alex Toys®, POOF®, Slinky®, Ideal®, Backyard Safari®, Buzz Bee Toys®, Scientific Explorer® and Shrinky Dinks®. Through their corporate contribution program, Alex Brands Cares™, they have created meaningful partnerships that brighten children’s days through play, and to give back to communities locally and nationwide. For more information, visit


About Money Masters, Inc.

Money Masters, Inc. brings the fun to financial literacy using the lovable animated character named Walter the Vault®. Walter the Vault® teaches children to become “Money Masters™” to make wise decisions about money. As “Money Masters™,” children will learn how to save and spend responsibly, invest wisely, set written goals and make financially enriching choices while having fun through games, puzzles, music, activities and more. It is vital that children start learning the importance of financial literacy at a young age. For more information visit or email

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